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Ralph Lauren DMCA take-down notices of 2009
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posted October 13, 2009
Polo Ralph Lauren
put out and
advertisement
in the
Fall of 2009
that included a
manipulated image
of a
hideously deformed model
whose head was significantly bigger than her waist.
People the Internet over
made fun of the image, after which Polo Ralph Lauren sent
DMCA take-down notices
. They later realized they're the ones who put the image out in the first place, and sites like
Boing Boing
refused to take the image down as their use was
constitutionally protected free speech
(that both the
DMCA
and
Bill of Rights
are
US-specific
, and that Boing Boing is hosted in Canada, seemed to be ancillary).